People purchase from brands that they know, like and trust. Here are three simple ways to weave your authentic story into your marketing strategy.
If your business provides services instead of products, you can still reap the rewards of Small Business Saturday. Here are some ideas for promoting your brand.
Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.
In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.
When you own a small business, you and your company image are entwined. By making your personal branding efforts a priority, you can boost awareness of your company and attract new customers.
Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.
Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.