There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000.

Non-profits are using savvy marketing to further their mission.

7% have revenue of $100K-$250K
4% have revenue of $250K-$500K
3% have revenue of $500K-$1M
4% have revenue of $1M-$5M
1% have revenue of $5M-$10M
1% have revenue > $10M
19% unreported

Donations Facts

72% comes from individuals

15% from foundations

6% from coorporations

23% Return rate for first-year donors​

58.4%Return rate for multi-year donors

Communication is Key!

25% of non-profits have a content marketing strategy

63% send an email within 30 days of signup

Online Fundraising Up For 2013...

...But mobile is an area where non-profits can improve:

32% Increase in mobile subscriber lists

62% of Gen Y donors would give via mobile devices

84% of donation landing pages are NOT optimized for mobile

Download this month’s SCORE infographic for the full picture of how non-profits are benefiting from using savvy marketing strategies.



About the Author(s)

Bridget Weston Pollack

Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association.

Vice President of Marketing & Communications, SCORE